Hypothesis
Engines resolve a brand to an entity before deciding whether to recommend it. If resolution fails or resolves ambiguously, the brand competes at a structural disadvantage regardless of content quality.
How to replicate
Score entity health at baseline, apply a fixed remediation checklist, hold content constant for the observation window, then re-measure recommendation share against a matched control set.
- ›Hold content publishing constant during the window or the result is uninterpretable.
- ›Use a matched control set from the same category.
- ›Pre-register the observation window before you start.
