Northwind CloudSample customer
B2B SaaS · 180 employees · Bengaluru · Global
Implementation story
From invisible in AI answers to a named default in the category
A mid-market cloud platform with strong classic SEO and near-zero presence in buying-intent AI answers rebuilt its source coverage around the prompts its buyers actually ask.
Sample dataSample data — the companies, people, quotes, logos and numbers on this page are placeholders used to illustrate the format. They are not real CiteRank AI customers or results.
“We could see every keyword we ranked for and none of the answers buyers actually read. CiteRank gave us the prompt layer we were missing.”
The challenge
- —Ranked page one for 400+ commercial keywords, yet assistants named three other vendors when asked for recommendations.
- —No shared definition of 'AI visibility' between SEO, content and demand-gen — so nobody owned the gap.
- —Sales heard buyer prompts on calls that never made it into the content plan.
What we ran
- —Built a 600-prompt tracking set from sales-call language, split by buying stage and region.
- —Ran weekly capture across all 8 engines and scored citation share per prompt cluster.
- —Mapped the third-party sources engines quoted instead, then prioritised the ones worth earning.
- —Cleaned entity and structured data so the brand resolved consistently across engines.
Before / after
Metric movement over six months
| Metric | Before | After | Change |
|---|---|---|---|
| AI Visibility Score | 31 | 68 | +37 pts |
| Prompts naming the brand | 14% | 52% | +38 pts |
| AI Citation Score | 22 | 61 | +39 pts |
| Engines with consistent presence | 2 of 8 | 7 of 8 | +5 engines |
ROI summary
What it was worth
₹4.2 Cr
Assisted pipeline attributed to AI-sourced sessions
Modelled from CRM source data over two quarters.
−26%
Cost per qualified lead
Compared with the prior two quarters of paid acquisition.
4 months
Payback period
Programme cost against attributed pipeline value.
Illustrative modelling on sample data — not a projection of results for any specific brand.
Coverage
ChatGPTGeminiClaudePerplexityAI OverviewsCopilotGrokMeta AI
Vertical benches currently run 8 engines; full tracking covers all 8.
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Customer stories
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