Retail · Industry benchmark
Stage 0 · Framework live · benchmark pending

AI now answers 'where should I buy X?' — does it ever say your store?

CiteRank measures who AI engines recommend in e-commerce & d2c — across ChatGPT, Gemini and Claude, in both grounded and ungrounded modes — and fixes why it isn't you.

3 × 2
Engines × modes (grounded + ungrounded)
250+
E-Commerce & D2C buyer prompts per run
Weekly
Re-runs · 95% confidence bands
Who AI recommends today

The e-commerce & d2c leaderboard, measured.

Top-5 brand mention rate, first-mention rate and Share of Voice — straight from the citerank-bench scoring tables, recomputed weekly.

Benchmark for E-Commerce & D2C runs with our first founding customer in this vertical. The leaderboard below is an illustrative sample built from the blueprint's brand registry — numbers are placeholders, not measurements.

#
Brand
Mention rate
First-mention
Share of Voice
01
Amazon
62%
31%
34%
02
Flipkart
48%
22%
24%
03
Myntra
39%
14%
18%
04
Ajio
27%
9%
14%
05
Nykaa
18%
5%
10%

Illustrative sample — benchmark not yet completed.

Sample prompt set

Real e-commerce & d2c prompts, three engines, one question: did you get cited?

Buyer prompt
ChatGPT
Gemini
Claude
You cited?
"best site to buy running shoes online in India"
Not yet
"trusted D2C brands for organic cotton bedsheets"
Not yet
"is it safe to buy from {brand}.com?"
Not yet
"{brand} vs Amazon — where is it cheaper and faster?"
Not yet
Where the citations leak

Three failure modes specific to retail.

01

Marketplace capture: AI cites Amazon/Flipkart/Myntra instead of your D2C site.

02

'Is it safe to buy from {brand}.com?' — AI answers from forum scraps, not your trust signals.

03

Category-page SEO collapses inside AI Overviews; PLP traffic moves to the answer panel.

Methodology

How a e-commerce & d2c benchmark gets built.

01
Onboard

URL, competitors, prompt seed list. 5 minutes.

02
Audit

250+ prompts × 3 engines × 2 modes, 10–30 replays each.

03
Fix

Schema, llms.txt, entity hygiene, content briefs — shipped.

04
Re-run

Weekly re-runs, deltas with 95% confidence bands.

Illustrative pattern

What a 90-day citation delta looks like.

Illustrative pattern based on our methodology — first cohort results publish Q4 2026.

Before
1 / 25

Cited in 1 of 25 high-intent e-commerce & d2c prompts across 3 engines (4%).

After · 90 days
9 / 25

Cited in 9 of the same 25 prompts (36%) — schema, llms.txt and entity fixes shipped over 3 weekly re-runs.

Founding cohort

E-Commerce & D2C case study publishes after the first 90-day window.

We don't ship anonymous success stories. Every case study card on this page becomes a real logo, real prompts and real deltas after the customer's 90-day window closes.

Founding seats · openApply for a founding seat
Insights

Coming in the E-Commerce & D2C visibility report.

Article · in the e-commerce & d2c report

Marketplace capture, quantified: 25 'where to buy' prompts across ChatGPT, Gemini and Claude

Notify me when published
Article · in the e-commerce & d2c report

The D2C GEO playbook: schema, llms.txt and the 'is it safe to buy from' prompt

Notify me when published
Article · in the e-commerce & d2c report

AI Overviews and the death of the category page (and what replaces it)

Notify me when published
FAQ

E-Commerce & D2C questions, answered.

How is CiteRank different from marketplace listings?+

Those surfaces optimise for their own funnel. CiteRank measures how often ChatGPT, Gemini and Claude actually name your brand for e-commerce & d2c buyer prompts, then fixes the schema, entity and content gaps so the engines have something to cite besides the aggregator.

Which segments / cities do you cover for this vertical?+

We start with your 250+ highest-intent buyer prompts — segmented by city, persona and price band as relevant — and expand the prompt graph weekly. Coverage scope is set during the 5-minute onboarding.

How fast to first new citation?+

First measurable citation lift is typically 3–5 weeks after the first fix pass (schema, llms.txt, entity, content briefs). Re-runs are weekly with 95% confidence bands so you can attribute deltas to specific fixes.

Is our data sent to LLMs?+

Only the public buyer prompts we run on your behalf reach the engines — exactly what a prospective customer would type. We do not send your CRM, customer data, or internal documents to any LLM.

Pricing

Start with one snapshot. Scale into weekly monitoring.

Snapshot Audit
₹14,999One-time

250+ prompts × 3 engines × 2 modes. Brand-mention report and gap analysis.

Monitor
₹7,999/ month

Weekly re-runs, deltas with confidence bands, alerting on rank/citation changes.

Visibility + Fixes
₹29,999/ month

Monitor + shipped fixes: schema, llms.txt, entity, content briefs and re-measurement.

Keep exploring

See the depth model and adjacent verticals.