Clients ask AI which firm to hire. It already has an answer.
Whether the matter is a commercial dispute, a management consulting engagement, or a tax audit, prospective clients now describe the situation to an AI assistant and ask who handles it. CiteRank AI shows how the 8 major engines answer for your practice areas and expertise.
Vertical benches currently run 8 engines; full tracking covers all 8.
Expertise discovery moved upstream of the phone call.
Directories still exist, but the first filter is now an AI answer that names two or three firms and explains why — usually from whatever public expertise and case studies it can read.
'Best employment lawyer for a non-compete' or 'Consultancy for digital transformation'. We track how often you are named.
Answers change by city and region. A firm cited in one market may be invisible in another where they have a significant presence.
AI often recommends specific partners. We ensure your top talent is correctly associated with your firm entity.
White papers and alerts are often published in formats engines cannot attribute back to the firm node. We fix the link.
Firms with multiple service lines need granular visibility, not one blended score that hides weak performance in key areas.
AI synthesizes your past work to decide if you are a fit. We ensure your capabilities are machine-readable and citable.
Which firms the engines name for your expertise.
A sample of the professional services prompt graph replayed across engines. Illustrative modelled data.
| Category prompt | ChatGPT | Gemini | Perplexity | Claude | Answer concentration | You cited? |
|---|---|---|---|---|---|---|
| Best commercial litigation firm in the city | Firm A, Firm B, Firm C | Firm A, Firm B, Firm C | Firm A, Firm B, Firm C | Firm A, Firm B, Firm C | 3 of 15 | — |
| IT consulting firm for Series B fintechs | Firm D, Firm E, Firm A | Firm D, Firm E, Firm A | Firm D, Firm E, Firm A | Firm D, Firm E, Firm A | 4 of 12 | |
| Accounting firm for cross-border tax compliance | Firm B, Firm C, Firm F | Firm B, Firm C, Firm F | Firm B, Firm C, Firm F | Firm B, Firm C, Firm F | 3 of 10 | — |
| Management consultancy for cost optimization | Firm G, Firm A, Firm D | Firm G, Firm A, Firm D | Firm G, Firm A, Firm D | Firm G, Firm A, Firm D | 5 of 14 | — |
Illustrative modelled data — not live client results. Names anonymised.
A mid-market consulting firm, modelled end to end.
A firm with deep expertise was cited only where a partner had recent press coverage. We rebuilt the firm and practitioner entities and turned white papers into citable material.
- LegalService, ProfessionalService and Attorney schema published across firm and bio pages
- Partner bios normalised with consistent identifiers and practice-area mappings
- White papers and case studies restructured into question-led citable pages
- Jurisdiction pages created for each office with explicit market coverage
- Weekly replays to attribute citation gains to specific content updates
Illustrative modelled data — not live client results. Names anonymised.
Per-expertise visibility in one view.
Visibility trend and share of voice loaded with a professional services dataset.
AI Visibility — Share of Voice over time
12-week trend, weighted across the tracked LLMs.
Tip: tab into the chart to focus a weekly data point, then use the left and right arrow keys to step through weeks. Press Escape to exit.
AI recommendation share — you vs competitors
Per-engine Share of Voice across the last 30 days of replays. Hover or focus a bar for the breakdown.
Illustrative modelled data — not live client results. Names anonymised.
Questions from professional services teams.
How does AI find our thought leadership?
AI crawlers read your insights and alerts. CiteRank helps you structure these so engines can correctly attribute the expertise to your firm.
Can we track visibility for specific partners?
Yes. We can include partner-specific prompts to see how your top talent is represented in AI answers.
What moves the needle for professional services?
Entity consistency across partner bios and office pages, plus question-led content that answers common client prompts directly.
See which firms AI names for your services.
Run a free audit and get the expertise breakdown of where your firm is cited and where it is absent.