A workable default cadence
Most programmes over-sample the things that rarely change and under-sample the things that change weekly.
- ›Weekly — core commercial prompts and the engines your buyers actually use.
- ›Fortnightly — competitor set composition; new entrants appear faster than you expect.
- ›Monthly — full corpus across all eight engines, for the trend series.
- ›Quarterly — entity reconciliation and corpus review.
- ›Event-driven — any rebrand, launch, funding announcement or engine release.
Alerting without fatigue
The rule that survives contact with a real team: alert only when a metric sits outside its confidence interval for two consecutive windows, or when a competitor enters or leaves the named set.
The weekly review that works
Fifteen minutes, three questions: did anything move beyond its interval, did any engine move alone, and did the named competitive set change. Everything else belongs in the monthly.
