What changed
AI Overviews widened the citation panel on commercial queries, surfacing more sources per answer. Perplexity began differentiating shopping intent from research intent, changing which attributes it retrieves.
What it means for you
A wider citation panel is an opportunity for brands that were previously just below the cut. If your Citation Score has been flat while your Mention Share rose, this is the week to re-sample.
For commerce brands, audit whether product attributes are exposed as structured data rather than only as prose.
- ›Re-sample commercial prompts before drawing conclusions from last month's baseline.
- ›Check that your most-cited page still resolves to a stable, dated URL.
- ›Confirm product attribute markup is present and consistent across the catalogue.
Watch next week
Whether the widened panel persists after the rollout window, and whether it extends beyond commercial queries into professional-services prompts.
