Term, health, motor — AI shortlists 3 insurers before your agent ever calls. Are you on it?
CiteRank measures who AI engines recommend in insurance — across ChatGPT, Gemini and Claude, in both grounded and ungrounded modes — and fixes why it isn't you.
The insurance leaderboard, measured.
Top-5 brand mention rate, first-mention rate and Share of Voice — straight from the citerank-bench scoring tables, recomputed weekly.
Benchmark for Insurance runs with our first founding customer in this vertical. The leaderboard below is an illustrative sample built from the blueprint's brand registry — numbers are placeholders, not measurements.
Illustrative sample — benchmark not yet completed.
Real insurance prompts, three engines, one question: did you get cited?
Three failure modes specific to finance.
Hallucinated rates, fees and APRs surface as a compliance exposure, not a marketing one.
Aggregators (Policybazaar, Bankbazaar, ETMoney) capture comparison prompts.
Product pages that win Google rank don't win LLM citations — the format the engines need is different.
How a insurance benchmark gets built.
URL, competitors, prompt seed list. 5 minutes.
250+ prompts × 3 engines × 2 modes, 10–30 replays each.
Schema, llms.txt, entity hygiene, content briefs — shipped.
Weekly re-runs, deltas with 95% confidence bands.
What a 90-day citation delta looks like.
Illustrative pattern based on our methodology — first cohort results publish Q4 2026.
Cited in 1 of 25 high-intent insurance prompts across 3 engines (4%).
Cited in 9 of the same 25 prompts (36%) — schema, llms.txt and entity fixes shipped over 3 weekly re-runs.
Insurance case study publishes after the first 90-day window.
We don't ship anonymous success stories. Every case study card on this page becomes a real logo, real prompts and real deltas after the customer's 90-day window closes.
Coming in the Insurance visibility report.
The aggregator moat in insurance AI answers — and three ways around it
Notify me when publishedWhen AI invents exclusions: monitoring hallucinated policy terms
Notify me when publishedInsurance questions, answered.
How is CiteRank different from Policybazaar / Bankbazaar style comparison sites?+
Those surfaces optimise for their own funnel. CiteRank measures how often ChatGPT, Gemini and Claude actually name your brand for insurance buyer prompts, then fixes the schema, entity and content gaps so the engines have something to cite besides the aggregator.
Which segments / cities do you cover for this vertical?+
We start with your 250+ highest-intent buyer prompts — segmented by city, persona and price band as relevant — and expand the prompt graph weekly. Coverage scope is set during the 5-minute onboarding.
How fast to first new citation?+
First measurable citation lift is typically 3–5 weeks after the first fix pass (schema, llms.txt, entity, content briefs). Re-runs are weekly with 95% confidence bands so you can attribute deltas to specific fixes.
Is our data sent to LLMs?+
Only the public buyer prompts we run on your behalf reach the engines — exactly what a prospective customer would type. We do not send your CRM, customer data, or internal documents to any LLM.
Start with one snapshot. Scale into weekly monitoring.
250+ prompts × 3 engines × 2 modes. Brand-mention report and gap analysis.
Weekly re-runs, deltas with confidence bands, alerting on rank/citation changes.
Monitor + shipped fixes: schema, llms.txt, entity, content briefs and re-measurement.
